DAVISTOWN CELLARS — Central Coast, Australia
Brand Identity & Creative Direction

Davistown Cellars marks a fresh new chapter for the local bottleshop on the Central Coast under the new ownership and management of Hartmut “Hardy” Schacker, former owner of the well-known Bower Restaurant in Manly.

The project focused on repositioning the shop with a stronger and more contemporary creative direction while still keeping its local charm and community feel. From developing a new logo and visual identity to designing signage, flyers and in-store collateral, the aim was to create a brand experience that feels approachable, premium and full of character.

With more creative work still to come, the brand continues to evolve alongside the vision for the shop, turning Davistown Cellars into more than just a local bottleshop, but a recognisable destination for the community.